How SmokeJohnson started their logo design journey
Trench Works Excavating
We are a new excavating company specializing in sewer and water. Our competitive advantage comes from quality of work and our knowledge of the industry. Our appearance is important and we pride ourselves in having newer, high quality equipment and technology and we like for everything to be clean.
There are 4 other contractors in this field that have been around for years and we would like a fresh and modern look that sets us apart.
Tell us a bit about who you are and the people you reach
Commercial, industrial and residential. Everyone is our target audience, from contractors to home owners.
We are looking for a logo that will be on our trucks, equipment, business cards, promotional items, etc.
-Incorporate a trackhoe into the logo - no mini-hoe's
-Please use a side profile of the trackhoe so it's easily recognizable from a distance
-Would like for the trackhoe picture to be a solid color
-Nothing cheap or childlike
-Contemporary, stylish, modernized text and trackhoe picture
-This logo will be on white trucks and yellow equipment (please show logo on yellow, white and black backgrounds)
-No feminine colors - would like to incorporate yellow, black, white and gray