Brand Name: balance4women Tagline: be the best you can be
We are three Australian women with corporate backgrounds and track records in managing life-changing experiences. We are passionate about personal development and empowerment for women everywhere.
We are creating an exciting new website for women that provides information and strategies on winning the work life balance battle.
Our site will be a one stop, knowledge hub providing valuable information, self help tools, resources and inspiration for women to help them with creating and implementing work-life balance strategies. The key focus areas will be health, finances, relationships and careers.
Our target audience is:
• Women 25-50 of any relationship status eg single, de-facto, married or divorced
• Women working full time or working mothers or carers
• Women with a healthy disposable income to spend on services to support their lifestyle choices
Target Audience Mindset
The target audience will have an open-minded orientation to new ideas and suggestions
Target Audience Attributes
Bold, Confident, Savvy, Multi-tasking, Intelligent, Experimental, Adventurous
Key Audience Insight
The key insight of this audience will be their intention to make and bring about change in their life and their determination to be the best they can be.
We are looking for
a) distinctive visual logo that communicates our brand. Our brand is vibrant, savvy, sophisticated yet "down to earth" and practical.
Our logo will be a feature design graphic for our website.
Our logo needs to be fresh, needs to be inspiring, communicating to our target audience a visual representation of the concept of life balance and wellbeing. Our brand will help Australian women find balance in their daily life and as such win the work-life "battle"! Our website seeks to empower Australian women to be inspired to make the choices that will help them get more positive balance in their life and thrive from the benefits.
We strive to make our site a place women can visit whenever they need some new ideas, tips or just to recharge by reading how other women have taken back balance in their life and are now reaping the rewards!
*************** Feel free to be creative and bold in your design ***********
***************** We want it to be unique and captivating ******************
*** Please note we require vector files such as those from photoshop
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)