Completed contest

Exciting learning company re-positioning! Help shape our future

Emma3 needed a new logo design and created a contest on 99designs.

A winner was selected from 99 designs submitted by 23 freelance designers.

99
entries
23
designers
1
winner

One of the designers who made it happen

Winner - Stu-art
Completely dedicated to the process. Great designs with a clean, modern look. Will use 99designs again so I can work with designers like Stu-art again.
- Anonymous

How Emma3 started their logo design journey

Company name

Lever Learning

Overview

IMPORTANT NOTE TO DESIGNERS:
It is NOT important to have reference to people anywhere in the design.
It IS important to have a lever image:
A lever is:
lev·er (lvr, lvr)
n.
1. A simple machine consisting of a rigid bar pivoted on a fixed point and used to transmit force, as in raising or moving a weight at one end by pushing down on the other.
2. A projecting handle used to adjust or operate a mechanism.
3. A means of accomplishing; a tool: used friendship as a lever to obtain advancement.
tr.v. lev·ered, lev·er·ing, lev·ers
To move or lift with or as if with a lever.
A lever is used to take a small amount of effort to create a big result.

The obvious link between TLA being the lever that with a small amount of effort creates a big difference in training outcomes needs to be captured visually in some ways.
In addition TLA will act as a lever for the training and coaching business's of our clients through being a lever between our skills and knowledge and their clients to increase the capacity and or revenue of their businesses.

Tell us a bit about who you are and the people you reach

I have answered some basic branding questions below:
Lever Learning Branding Q’s

The purpose of the new business:
Support trainers and coaches in meeting their goals
Enable a wider audience to get value from TLA

2) Target audience: Role type
Coaches and trainers who run their own business
Mainly sole traders or collaborators with other training providers

3) What’s their business problem
They have either too much capacity or no capacity and want to increase there revenue
Lack of control of what happens in an organization after they deliver training

4) Audience insight
Busy, want to be more successful, have better business
Age 30 – 50, M / F mix
Love training or coaching or both
Have little time for business development
Strong relationships with clients
Value great results, doing a good job

5) Brand Promise:
Create a Better Business.
Offer trainers and coaches an easy way to increase capacity or revenue leveraging there relationships and our skills and knowledge

6) Desired response from the audience:
Excited
Inspired
New / innovative
Want to be part of it

7) Personality of the brand (4-5 adjectives)
Innovative
Inspiring
Energetic
Professional
Dependable

8) Mandatory colours / symbols / styles
Lever reference somewhere, blue? (not mandatory but I think professional, simple

9) Note integrated with Turning Learning into Action brand which is tbc

Requirements

Currently trading as Vivat Turning Learning into Action, with the online presence of http://www.vivatonline.com we are changing our positioning from selling directly to corporations (see our client list here... http://www.vivatonline.com/vivat-clients.htm ) to selling our services to coaches and trainers.
Lever Learning will train coaches and trainers to deliver 'Turning Learning into Action' (TLA) for their clients. Turning Learning into Action is a registered trade mark but is currently only a strap-line to Vivat.
I have loved the Vivat branding for 8 years and it has been memorable for clients but now we need a fresh and exciting look for Lever Learning.
The obvious link between TLA being the lever that with a small amount of effort creates a big difference in training outcomes needs to be captured visually in some ways.
In addition TLA will act as a lever for the training and coaching business's of our clients through being a lever between our skills and knowledge and their clients to increase the capacity and or revenue of their businesses.

I am looking for a logo design for Lever Learning.

It is important that the final design is able to be submitted in different formats for a variety of uses and resolutions that are web ready and print ready (.png and .jpg, mono and coloured.)

Eventually the logo will be used as a base for business cards, web site design (wordpress Genesis banner style), banners for websites and forms.
A style guide will be needed as themed models will also need to work alongside the lead lever learning logo.
Please include if you can help with elements in addition to the logo design.

I'm looking for a clean design and although it has a lever reference I don't want it to be too twee.

Style and looking professional are very important to us as well as coming across with energy and inspiration.

I will offer feedback on designs so you can adjust your designs to what I need.

Custom package

US$505

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design by beklitos design by beklitos design by beklitos
101
entries
24
designers
US$499
We make fresh salads from local & organic ingredients of the highest quality.
design by evermore™ design by evermore™ design by Susan99
94
entries
31
designers
US$299
by American Dreams
design by Olivine design by Olivine design by Olivine
172
entries
20
designers
US$299
I need an arabic font/ logo for an already made logo...
design by Manishah design by Manishah design by sz-design
173
entries
52
designers
US$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design by suketi art.. design by heaven.wr design by gopal lv
154
entries
43
designers
US$299
My organization is a clothing brand that targets the urban demographic....
design by jayquai05 design by chrisjeffryes design by indraTrikz
148
entries
37
designers

We saved a spot for your logo design contest.

Get started now
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers
US$499
Not Trump supporters...
design by aeperi design by aeperi design by elis nawati
16
entries
5
designers
US$888
We are rubber / silicone wedding band company. We make wedding rings for those with an active lifestyle...
design by heema design by heema design by cre8ivedepot
312
entries
84
designers
CA$399
We give our clients advice to live a happier & healthier life...
design by double hand design by morry design by csoki
52
entries
15
designers
A$399
Land and engineering surveying land developers,architects,construction...
design by afirst99 design by sabarsubur design by afirst99
58
entries
11
designers
US$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design by shon_m design by shon_m design by shon_m
105
entries
30
designers