E* (company name)
E* (company name) is a new manufacturer of disposable gloves that are used by food workers when preparing meals in restaurants, schools and other food outlets.
E* (company name) gloves are made to the highest quality standards, provide a superior barrier to protect food from contamination, and are made from technologically advanced polymers.
The E* (company name) product line consists of several glove styles for different applications. (For example, latex gloves are form fitting and ideal for preparing fine foods. Polyethylene, or poly gloves, are looser fitting and less expensive- for where quick glove changes are required. Synthetic gloves provide durability for tougher tasks.) This project is focused on the E* (company name) logo, not individual products.
About E* (company name): We are a new company, but our team has been in the glove business for many years. We enjoy a terrific reputation. We are passionate about the quality of our products and the important role we play in preventing foodborne illnesses.
The competition: There are many glove suppliers out there, from large manufactuers to numerous smaller importers and distributors. Quality can vary greatly.
About the E* (company name) name: "Elara" is a one of Jupiter's moons. We just happen to like the look and futuristic sound of it! "Flex" represents the bending action of the hand as well as the flexibility of the gloves themselves.
Our customers include large international fast food chains, schools, stadiums and local mom & pop restaurants. Most foodborne illnesses are caused by poor personal hygiene, with hands being the number one source of contamination. Our customers rely on our gloves to provide an additional line of defense.
We also work closely with food safety experts- consultants, public health officials, etc. These are professionals who can influence the purchase of a particular brand.
A modern design conveying that E* (company name) is a trusted supplier of high quality food safety gloves. Our customers put their brand in our hands- literally.
-Our products are cutting edge, and our image must reflect this.
-There are many glove labels on the market. We need to stand out, yet in a clean and striking way, not cluttered and not busy.
-Logo will appear on packaging, which is typically a tissue-type box (think Kleenex), as well as collateral materials and website.
-Avoid cliche food industry images- forks, knives, chef hats, etc. Does not need to be too literal about food.
-No clip art. Only original designs.
-Nothing cartoony. Although we are fun people, our products are used for a serious purpose.
-Logo must also translate to a black & white and/or grayscale version.
Vector .ai or .eps