As mentioned in the "target audience" section:
The logo needs to be attractive to kids and inviting to their parents. It should have a child-safety, fitness, health and/or family/community theme. It also needs to be something which can be used for future Family Festivals as we are planning this as an annual event.
Colors are up to you, maybe something not too wild but bright or cheery enough to cach the eye of children.
Logo should try to include the text "Family Festival" and "A Kidz Matter Event" if possible without crowding it too much. Please do not include dates, times, prices or other information.
I plan on putting it on various types of media including: flyers, banners, sponsorship request forms, thank you notes, television commercials, etc... so I need a file format that is compatible. Probably a .ai file (I have Adobe Illustrator CS4 so that format would be fine.)
Admittedly, I don't know too much about logo file fomats so if an illustrator file is not ideal please send me whichever one is!