We are passionate about fashion and want to create a website for folks just like us. We like minimalist and clean looks that set the tone and grabs people's attention. The logo should be easy to transfer (thick/bold/vectorized) so that it can be imprinted on different mediums (stickers, posters, print, website, etc). We have "fresh ideas" and want a progressive logo that expresses our forward looking mindset - we're not afraid to walk on the bleeding edge.
Users who come to our site share our passion in fashion and design. They are seeking new inspiration, ideas, celebrity trendsetters and forward thinkers in the fashion industry. Our users are mostly female, though not feminine. They are bold, tastemakers who are not afraid to make a statement.
We want a logo that is "helvetica oriented" for clarity, is colorful and bright and modern looking. The logo should transfer well (solid colors, flat/vector, and easy to apply index transparency). We're not afraid of edgy typography or highly stylized font, but it should be legible from a distance. The keyword is "lively" - which should be represented in the logo identity. Most of the medium that this logo will be on is rich in color (purple, red, magenta, black, etc) We want to shy away from too much texture as it doesn't seem to translate well. Take inspiration from modern fashion brands and high end clothing logos.