Traci Arney Photography
I am an award winning fine art photographer specializing in weddings and portraiture. I have studied at Oxford University and completed my BFA at Arizona State University. For the past 15 years I have concentrated on fine art documentary photography and have branched into weddings and portraiture only within the last 3 years. My fine art work has shown both nationally and internationally.
My education in photography and art history is the basis of my style - clean, classic, with very strong lines. My love of photography is its inherent ability to evoke emotion - something that goes so well with photographing weddings. I want my images to withstand the test of time so all of my products are completely archival.
Currently I work mainly in the central NC area but am interested in expanding my business to include more destination weddings. This will be the first of several designs for different aspects of my business.
My target audience is 1st, my fellow photographers and artists, then bloggers and magazine editors, and finally woman between the ages of 28-55. Photography is a small world with a great deal of interplay, exchange of ideas, marketing and referrals. Most of the photographers look at and comment on other photographers' work, which directly leads to editors and bloggers seeing your work. This secondary target is vitally important to my business as any mention or publication of my work brings in my tertiary target audience of young women and brides.
My ideal bride is between the ages of 25 - 40. She is well educated, well travelled, a museum goer, and has a love of art and design. She is environmentally conscious. She plans to incorporate her family traditions into her wedding day.
It is important to market to all three target audiences in order to garner the attention of my ideal client and then build a strong network of referral clientele.
I am looking for a logo that is graphic, very clean, and hints at either museum quality or something that is indicative of age and travel. I would like my name incorporated into the logo as my name is my brand. I am currently strongly leaning toward something that would be similar to old cancelled postmarks. I have also toyed with the idea of incorporating museum benches into my logo (though I am concerned about readability at small sizes with this concept). I am open and very welcome to other suggestions.
I am not interested in any logos that contain swirly marks or flourishes, are "girly", or are Tiffany-esque. Please steer clear of pinks and light blues although I am open to faded colors such as reds and darker blues. Ideally, I would like to see only one to two colors used in the logo. Fonts should be clean, round, and open. I am fond of such fonts as Avant Guarde or San Sarif fonts. Please, no film strips, no lenses, no cameras.
You can see my work at http://www.traciarneyphotography.com.
Will require CMYK file for print, web file (jpg & psd layered), as well as master Illustrator or Photoshop file.
Many thanks to all who help me out with this project!