My fitness center will be a place for people to workout in a more private environment than a typical commercial gym. The focus will be more on strength training and not so much on cardio machines. The environment will be zen like.
Personal training, Yoga, meditation, and other wellness services.
The core concept is to strengthen the body mind and spirit.
The vision and concept that I have for this business is extremely unique and I am looking for a brand identity to match that.
My environment will be shabby chic with a modern element. Nothing will really match but it will all tie in well. Please keep this in mind when designing my logo.
*Men & (mostly) Women between the ages of 20-45.
*Individuals interested in strength training in a more private environment
*Individuals wanting to improve their overall well being
This is a hip trendy area in Brooklyn NY. People here are more health & spirit conscious.
*Logo should be unique but not over the top with artwork. You can create a logo with name underneath or make the name the logo.
* It MUST convey to people that we're in the business of STRENGTH & wellness but without adding too much cheesy detail.
*CANNOT give the impression that it's a health care or insurance industry. It will be eliminated immediately!
*I don't have any set colors. Don't want anything too bright or too pastel. Colors should be meditative in a way. Maybe shades of blues, greens, greys, browns, tans. I might like some black thrown in with whatever other color(s) is used. I like black against anything.
*Appeal to both women & men.
Some suggestions are:
1- H@E....maybe the H is an image of someone with a barbell or dumbells and the E is someone in a meditative pose and then the words human@ease written under.
2- or hUmaN@ease...doing something with the U to make it look like a person in a yogi position holding a weight above their head.
3 - Using Jokerman font or similar fonts
3- a circle of people holding hands in yogi positions with a weight in the middle (human@ease written under)
These are only suggestions....feel free to be creative but really look at it first or maybe ask another's opinion to make sure that it really conveys the message of a fitness & wellness business.
Logo will be used for:
STOREFRONT and everything else....