We (husband and wife duo) sell high quality fabrics and sewing supplies (buttons and other trimmings) to hobby dressmakers, and also bespoke tailoring clients looking for interesting/high quality fabrics.. something like Merchant and Mills on a smaller, more personal scale.
Flannel is the name of our grumpy 11+ year old salt and pepper Miniature Schnauzer who loves fabrics! Every time we lay a piece of fabric on the floor, he immediately needs to lie down on it and refuses to budge.
We hope our logo can incorporate both the 3Fs in the name, and some element that relates to our miniature schnauzer Flannel!
As our primary business deals with high end menswear accessories, we expect a larger proportion of customers to be bespoke mens tailoring clients initially. We are based in Singapore, but as this is an online store, we would like our branding (and website) to be clean, simple, and have a wide appeal.
The fabrics we will be selling will largely be classic, high quality, natural fabrics - nothing too cutesy or fancy.