We are looking for a logo to represent our business serving shaved ice desserts (***not snow cones, more like a bowl of shaved ice covered with assorted fruits***). The logo will be the basis of our brand identity. The decor is modern and hip. The environment is a fun, cool hang out place.
Please consider the following:
1. No cartoons, stock images or clip art - we want it to be fun but not cheap or childlike.
2. Nothing too elegant - we do not want to come across as being fancy.
3. The typeface should be clear, simple and bold. We want something that stands out.
4. We'd like for you to come up with colors that you think will complement our product and image (right now we're thinking ice blue with orange).
5. Please come up with a version of your logo that includes a unique icon.
6. Easily transferable (from print to signage, etc.)
6. Have fun with the logo!
Tell us a bit about who you are and the people you reach
Our target audience is fun, trendy and adventurous. They love to dine out and try new food.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please see the attached files for logos that we like.