InContext Strategy spends most of its time working with small- and medium-sized organizations. We help them analyze how work tasks are being done (who, what, when, how). We then make specific recommendations for improvement and ultimately help them get their work done faster, easier and for less money. Then we put it all to paper so that when somebody quits, the organization doesn't come to a screeching halt. Our basic premise is that Context is Everything, but we don't use that as a slogan.
We spend a lot of time putting together process flow maps, e.g. http://en.wikipedia.org/wiki/Flowchart and work instructions.
In 'household' terms - we are the people who come to your house, watch where you sit, walk, read and eat, watch what you carry around with you, etc., then we move your couch to the right an inch and your table to the left. All of a sudden you're not stubbing your toe when you run to answer the phone and your friends don't bang their shins on the corner of the table when they stretch out on your chair.
We do the same things for organizations. We review how they get things done, who does what and when, then we suggest taking two tasks from one person, one from another and then assign all three tasks to another person. All of a sudden, the important things are getting done and everybody is happier.
We help organizations do what they do, only better and for less.
Our market is basically any organization with between 5 and 150 employees. The majority of our customers have under 10 employees and are usually so busy running the business that they have not, or are unable to step back and see how they could make things better by making small (or large) adjustments.
Our target audience is the owners or senior managers of these businesses and organizations (includes non-profits). These are the people who stress themselves out all weekend wondering what they will do if 'Sandy' quits because 'Sandy' is the only one who knows how to perform some critical task. These are the same people who wonder how they will cut costs (maybe lay people off) without sacrificing customer service.
We help them take away their pain by helping them find new ways to get their work done that cost less, get done faster and better.
Anyone responsible for the success of an organization who is frustrated because "we keep making the same mistakes over and over" or because "we're busy but not productive" is a potential customer.
We are at the early stages of our progression from one-man-show to nation-wide headache-killer. We've had success with a handful of clients but now need to start pitching to people beyond those who know us.
Our primary need is for a logo to be used on letterhead and business cards.
Things we hope to get from you:
1) Waaay more design knowledge, talent and skill than we could ever hope to have if we took every design and art course in the world.
2) Joy and creativity - we tried our hand at logos and we sucked. No joy.
3) Original creation - no clip-art, copies etc.
Things we want to see:
1) Clean. Needs to look good in mono and colour. We like blue, if you want a colour.
2) New. There are a ton of process-flow software companies and they like to use arrows and boxes for their logos - it makes sense because of the process mapping, but it's not new. Example of the kinds of logos out there: http://www.processmodel.com. Not bad, but not what we're looking for. We'll look at arrows, but they need to meet req. 3...
3) Fun. No preference for IBM-style of text-only logo or icon. Just want more than a rare font.
Things we do NOT want to see:
1) A Twitter/Facebook 'box' logo. We are not social media and do not want a social-media box logo. Eg. Facebook, Twitter, Digg, Stumble, RSS.
Thank you thank you. We are very excited to move forward and this is a key piece of the puzzle for us!