Full creativity, no limits, new logo for popcorn machine service

Service d'Equipement Beaudry inc

Service d'Equipement Beaudry inc is a company servicing (repairs and sells) concession equipment, such as roller grills, nacho warmers and mainly popcorn machines.
We are just building this company so we are open to any ideas, as long as we get a professionnal look. If the design could somehow reflect reliability, that would be great.
We are backed by the C.Cretors company that has invented the first popcorn machine 125 years ago and we also own a grocery wholesaler that has been distributing food for more then 60 years.

The target audience is mainly the theatres in the province of Quebec. We will be servicing their machines. For service on their food equipment, all they ask for is a company that will answer calls quickly, fix the problem and has the parts on hand. A company that they can rely on.

We want a logo that can be used for different purposes. As heading for forms, invoices and paperwork. To stripe on the service vehicule or to embroid on uniforms.
You are completely free on the fonts, on the colours, on the shape and any other aspect. The only thing we want is that is looks professionnal.