There are currently two of us working on a personal finance start-up which aims to simplify how people view their finances as well as help people reduce their financial stress.
We're doing this by explaining in really simple terms where their money goes and showing people graphs that clearly highlights where they could be making their savings.
If you were to think about what we do, we're almost a cross between mint.com and foursquare.com; we're mixing personal finance with gaming.
The actual design work is for our corporate web-site though and as such we want something that fits our style and brand name - FunkHQ.
Our site funkhq.com is a placeholder for the applications we'll be publishing as well as covering the needs of the following groups of people:
# potential investors interested in finding out about our work & progress.
# potential future users of our iPhone and web application(s).
# bloggers or journalists who might want more detailed information about products and our company's history.
We have a few design specifications which we'd like all contestants to adhere to below.
# The logo must be fun and reflect our sunny beach culture (we're from sunny Sydney of course).
# The type/font-face must be clean and easy to view on resolutions from
1024 * 768 through to 1600 * 1200.
# The design can look futuristic.
# It should be easy to view on a plain white background (#FFFFFF).
# Logo should not be overly conservative or bland.
# Shouldn't contain .com in the design.
# Designs or objects included should be simple and chic. Logos with stock clip art or images won’t be considered. These designs must also look good as FavIcons.
# Complicated designs are not preffered. All designs should be simple.
# Fonts used should be easily available or available from purchase online.
# Any combination of colour can be used, don't be shy! The funkier it looks, the better :-)
Please have a read of our corporate site to get a feel for our sense of fun here: http://funkhq.com/
It would also be excellent if you could rate our brief, so that we can improve for next time!