We are open to the name appearing either as "Swing Set Mall" with or without the ".com" or "SwingSetMall.com" -- you decide what works best for your design.
Could incorporate (not required):
• a playground, swing set, slide and/or parts and accessories
• kids playing
• a fun "shopping mall" type theme for playground equipment
• Be Fun, Friendly, Bright and Playful
• Be Professional
• Look attractive in several environments: website, videos, emails, and print
• Use bright colors, but nothing rainbowy
• Be scalable -- large or small
• Be easy to read
Logo should not be:
• Too illustrative - we need iconic
• Overly complicated or busy
• Corporate looking (like our current logo)
• Based on our current template. We are looking to soon redesign the whole template on our site, too, so please don't theme your design based on what's there now
Possible Slogan (not required):
"The joy of swinging, the joy of sliding, the joy of climbing... the joy of being a kid!™" Too long for logo use, but you could use "The Joy of Being a Kid!™" as a sub-line if it works well with your design.
Attached are two images. One is a few logos related to our industry which we like. Second is of major competitors to give an idea of their logos.
• Layered Photoshop .PSD
We are looking forward to seeing your designs. Count on us to give prompt feedback on your submissions. Good luck!