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How draregx started their logo design journey
Life Changing Fitness
My name is Coach G and I'm starting my "In-home" English speaking personal training business in Rome, Italy. I am the owner, operator, and only employee of my business. I am african-american and 26 years old but been part of the fitness world for 10 years
Tell us a bit about who you are and the people you reach
I am marketing to ex-patriots and others in the English speaking community of Rome. This is an untapped market for fitness and in home exercise. Most of my target audience are stay at home wives from late 30's-60 years old. Some will also be business owners. Many are well traveled and want something fun that will inspire them to change there lives. They are always looking to be on the cutting edge of everything so I need to be the newest most convienent way for them to stay in shape.
I'm looking for a logo to represent my company and be a cartoon type figure of myself holding up the world almost like atlas. The vision in my head has a cartoon character figure of myself, a muscular African-American, in a tank top with the world on his back and a dumb bell weight under one of his feet. I have thought of possibly having Life Changing Fitness on the Tank top or Coach G on the tank top and Life Changing Fitness somewhere else. I also thought I should have a whistle around my neck to show me as the fitness coach. The name of my company is Life Changing Fitness so I want to employ the image that I can help you change your life through fitness. There also could be a jump rope on the ground under me. I like the cartoons used here: http://www.chelseaboys.com/
These cartoons are realistic but have a sense of fun and levity. I love colors that will catch people's eye I intend on using this logo in many places to advertise. Muscles and definition are very important any added small exercise equipment to place at my feet could be good also like swiss balls, medicine balls, boxing gloves etc