two good fish
SASK International Seafood sources the freshest fish from Australia’s finest processors. We are also involved in international exporting and importing from and to Europe, Asia and North America.
Sask International Seafood is the first fish industry certified ISO 22000 Food Safety Management Company in Australia. We strive to ensure customer satisfaction and take every measure to meet the highest expectations and outcomes for export and import supply.
Flexible packaging alternatives are available.
Our processing plant is organic certified.
Branding: FUNKY, COOL, FRIENDLY, WARM - Pitched at ladies.
Colours: colours of the ocean – blues, greens, browns
Tagline: fish! for life
SASK International seeks to develop a new market for
• High end organic seafood products, ie. Organic certified salmon
• Speciality products and
• Everyday line of fish and fish products
We are seeking to generate extensive sales in Victoria, NSW and Queensland from Easter 2010 onwards. We also encourage enquiries on all lines available. Sask International is interested in demand and needs of the end user.
• Retailers; organic and speciality shops
• End users:
‘Organic’ mums (women)
People wanting to to eat salmon but don’t have an ‘organic’ (antibiotic free...) option yet
People interested in high quality, easy to prepare and eat fish
Looking at all age ranges since fish is an important source of omega 3s
For Organic – high disposable income
For Everyday and Speciality – broad masses
Australia wide, but initially VIC, NSW and QLD
Our objective is to become a market leader in providing a range of fish and fish products.
Create logo for two good Fish with tagline
Website development for ‘Organic’ pages
Characters (for the 2 fish, maybe one fat one, one with glasses or other formula) development
o Educate, make people laugh and drive to act (through recipes on the web, etc.)
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