How Couture Group started their logo design journey
Good Food Inc.
I'm passionate about food, good food, quality ingredients, nutritional, delicious and cooked to perfection. What I also love about food is starting everything from scratch, that way you have total control and every element is made with love. I have been cooking since the age of 6 and this passion has never materialised into anything. Over the years my friends have all said you should do something with your food, please teach me and so it goes. Well, now I am!
Tell us a bit about who you are and the people you reach
My target audience is going to be foodies at large, both male and female between the ages of 20 and 60. People that love great tasting nutritional food, of course I will on the odd occasion I will make something decadent. I have also been approached to develop a small range of pre-packaged healthy bites for a local food store, so my logo needs to go the extra mile.
Good Food Inc. requires an identity and I have no predefined ideas. I like bold colours, I like good typography, but I want something that is visually clear simple, elegant and modern.
I do not mind if good food inc, capitalised, connected or combinations thereof.
You guys are the pro's, so I will leave it up to you and don't be shy to ask questions.
Most of all I want something that is visually clear. I do not like ambiguous design, frills, and curly fonts.