I am very torn between a very classic / traditional logo, and a more new "fresh" logo. We are a young company, however our target market tends to be older professionals. Either way, I want the logo, to be sophisticated and confident. Maybe a little playful, but not too much so. I like clever logos, something that makes you think, but this only works if we go with a more contemporary style, I think. I would like something that can work in black or white, as our vehicles are black, and the letter head would need to work on white. OK with colour, as long as it adds something. I am generally attracted to clean and simple designs. Clean and simple is actually pretty important. I believe that good design is created by removing all the unnecessary, and our houses reflect that. I have added a couple of pictures of a house that we have completed, I don't want these in the logo, just for reference. The houses are about craftsmanship, clean design, real materials. As I was looking for logo examples, I came across this guy, like his feed and most of the stuff on it
I have also included some logos that I like for reference
Thank you in advance for you time.
Assumign the logo work is good, I would like to continue with a whole design package.
I have attached my two top logo choices. Thank you to the two designers that have created these concepts. I have chosen you 6 designers to refine these two concepts. I would like to have you give me your best versions of these two logos.
Logo #1 (HP with roof)
I would like to see this logo in a two different styles - Refined/professional and "hand sketch"
I would also like to explore this logo without the "P" and just the H with the roof.
Logo #2 (h with house)
I would also like to see this logo in the two styles above - Refined/professional and "hand sketch"
I picked the 6 of you because I like not only the designs you can up with but you portfolio and willingness to go back and fourth with me to refine the ideas.
I look forward to this next round, and thank you for your time.