RemodelingNation.com is a new website dedicated to helping home owners understand the process of remodeling. The website will use short videos to teach people step-by-step how to work with a professional remodeling company to achieve their vision for their home. Additionally, the site will seek to pair homeowners with a professional remodeling firm in their area that can help them with their project.
Video segment topics include:
• How to select a Remodeling Contractor
• Why would you hire a professional
• Financing options
• Green building – what is it?
• How much will it cost
RemodelingNation.com is aimed at homeowners in the United States that want to renovate their home but do not want to do the work themselves. These homeowners are most likely apprehensive about the prospect of hiring a remodeling company to renovate their home. They are looking for help to understand the process and to educate themselves so they do not become one of the many horror stories they have heard about remodeling. This IS NOT a site for do-it-yourselfers. Nor is it a site that teaches how-to remodel, but rather how-to plan a remodel.
Most remodeling clients that fit this category are generally - financially secure, professionals, married, between the ages of 40 and 70.
In addition to homeowners, this site will also seek to build a network of professional remodeling companies. These are companies that work with clients from conception to completion of a renovation project. More than likely, they will complete between $1million and $3million dollars worth of work annually. They will have a staff of interior designers, production managers and salespeople. They will be the top remodeling companies in the country.
To get a feel for the quality of projects being discussed on the site visit http://www.flickr.com/photos/homerebuilders/ for a gallery of typical project photos
Your logo will set the vibe for the new website - including style, color, fonts...etc. So be creative and put YOUR mark on it. We would like a logo that instantly conveys to the potential client what we do. Remember, it's a website and we only have a few seconds to let them know they are in the right place. Your design is a huge part of this.
Some possible ideas
- fresh feel
- modern colors that promote a feeling of education and knowledge
-since most clients will more than likely be baby boomers, a retro feel could be helpful but not necessary
-No tools in the logo. Not the image we want
-If you use a house silhouette you will need to be creative as we think this has been done far too many times, but give it a try
-use the .com in the logo - but don't make it prominent
-Would like the full name as part of the logo 'Remodeling Nation'
- No clipart - be original
We will be using the following rating system
1 star - wrong direction, start over
2 star - some elements we like
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - design made the final cut
Additionally, we will be providing plenty of feedback to help you zoom in on our thoughts.
We will require an EPS file as well as a layered PSD.
Please state any fonts used in the creation so we can use them for other elements of the site.