Our goal is create a library a woman can consult in her very precious period. (i.e., before and after birth). We would like to establish a lifestyle website with videos sorted in a chronological order from the very first week of pregnancy until the first birthday of the baby. We will track the moms during this 92-week period continuously.
The values that we will bring forward:
1. It will be a video portal
2. We will deliver the right scientific content in the most simple and relevant manner to the moms. We would like to be a single source of information for expecting moms and moms with babies
3. The moms will be from a variety of social economic class so that everybpdy can relate to the content easily and form an emotional bon with the moms they feel close to themselves.
4. The mom and 40arti52 will form a strong friendship where 40arti52 will help moms throughout this journey in many forms.
Additonal design criteria:
1. The 40arti52 should be able to depict the pre and post delivery
2. No use of stork
3. When 40arti52 being turned into a logo, the word "arti" may be replaced by symbols like "+" if needed. The brand is going to be international brand in the future. Therefore, this may become preferable.
4. We should not be using child written letters
5. Not too colorful
6. No shadows in logo or heavy on 3d
7. 40+52 will also be in social media. Therefore,
the logo should also be adaptable to Facebook, twitter, YouTube etc.