My target audience is 'women' especially homeowners.
My primary aim is to empower women with knowledge and confidence to make minor home repairs. The product will be a standalone E-book for each type of repair with very clear step by step instructions including a picture of each step. I will also post videos of myself completing each repair on my website.
I want to stand out as a leader in the 'do it herself' realm as the demand continues to grow. A bold yet inviting logo seems fitting, simplicity is very attractive to me! I'm looking for that 'pop' factor, something that jumps of the page at me and 'wows' me. A logo that can easily be remembered.
Creativity and art are not listed in my 'strengths' category, so I'm looking forward to all of your ideas! The only thing that is a bit of a deterrent for me is animation. I would entertain the 'word mark' style in addition to the three that I selected.
P.S. 11/7-What about 'Just Do It Herself' written on a piece of plywood or floor or? I saw an image similar to this and liked it, the letters were almost like the old 3" stencils and bolded. Just another thought, I couldn't figure out how to get it uploaded an as example.