We received excellent, artistic, original designs by Giu. The designs were nicely shown on marketing collateral which was helpful.
How Jennette started their logo design journey
Desert Horse Financial
Desert Horse was formed due to new federal and state regulations that require mobile home lenders and brokers to be licensed as "mortgage" brokers. In PA, mobile homes are titled and treated like vehicles. Mobile home loans were similar to car loans, and we did plenty of these loans over the years with vehicle sales-finance licenses.
When the rules changed, I scrambled to form a new LLC that would be responsible for the lending activities of our mobile home business. We wanted to keep this segment separate from the mobile home dealership.
I had to come up with a name quickly. Arabian horses are a big part of our lives, so that is where "Desert Horse Financial" came from.
Tell us a bit about who you are and the people you reach
Currently, our lending services are focused on manufactured housing. We are a "niche" broker company, as there are only a few brokers that work with mobile homes. We provide lending services to our own customers and those of realtors and dealers in the area. Some people are financing $15,000 homes, while others are financing $150K+ models. The majority of our customers are individuals and families of low to moderate income, looking for economic living. We also want to appeal to realtors and dealers that refer business to us.
I don't want to limit our company to just mobile home lending..........so please no "trailers" in the logo. I would like to see a horse (Arabian type, hence the name!!) head or body in the logo. There are plenty of Arabian pics online that you can reference. Here are some examples:
Can be sort of abstract, as long as it's clear what animal it is. No western cowboy stuff. Can be a silhouette or outline type. I am open to any color at this point. Looking for a sophisticated but not harsh or Wall Street huge company look. Want the logo to have a comfortable feel.
I will be paying close attention to this project and will give good feedback as the designs come in.