Completed contest

Hot bar in NYC creating a new identity and rebranding.

nycmarketer needed a new logo design and created a contest on 99designs.

A winner was selected from 44 designs submitted by 11 freelance designers.

44
entries
11
designers
1
winner

How nycmarketer started their logo design journey

Company name

Lillie's Victorian Establishment. For more info see our website http://www.lilliesnyc.com

Overview

Lillie’s is a very popular, upscale Victorian-themed bar and restaurant in New York City, centrally located at Union Square in Manhattan.

The establishment is named after Lillie Langtry, a beautiful 19th century socialite who came to NYC from Ireland. The Irish owners have gone as far as importing historic Victorian-era antique carvings and bar ornaments to make Lillie's a true Victorian establishment.

Words to describe Lillie's would be...

Victorian. Classic, but not boring. Stylish, but not trendy. Sophisticated. Confident. Authentic. Seductive. Friendly.

What we are not: We are not a "College Irish Bar", nor are we a trendy bar.

Tell us a bit about who you are and the people you reach

Professionals in their mid 20s and 30s that work in media, fashion and advertising. They have above-average incomes, and are attracted to Lillie's because it is a beautiful establishment that is both upscale and friendly. Our customers like to come to Lillie's because it's a great place to bring co-workers after work for a drink or dinner, or to meet new, interesting, successful New Yorkers.

Requirements

Develop an identity set for Lillie’s.

Please design the following complimentary identity assets:

-a main logo for multi-purpose needs
-a smaller .gif icon (for online use),
-a “profile” version of the logo for social media sites such as Facebook and Twitter

As much as possible the logo should represent both the establishment and Lillie Langtry herself. Please go to the website to learn more.

The final identity assets will eventually be used to develop new print and web assets (letterhead, postcard, business card, flyer, drink coaster, social media profiles and website backgrounds) so PLEASE INCLUDE A FONT AND COLOR SCHEME RECOMMENDATION.

We will hold a separate design competition for our print and web design needs, but if you demonstrate strength in these areas we may decide to hire you for our print or online needs as well.

The identity design should visually communicate or represent the following words and phrases:

Victorian-era. Classic, but not boring. Stylish, but not trendy. Sophisticated. Confident. Seductive.

The final identity assets will need to be delivered in original, hi-res, layered format AND as web-optimized jpegs or gifs with and without transparent backgrounds to facilitate future usage.

Custom package

US$363

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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