Hotcakes will be an modern eCommerce solution that targets both small / medium business as well as enterprise. Competitors in this space are Shopify and Magento.
Think of the phrase "These things are selling like hotcakes!"
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
A character or mascot to represent your business.
Representing trends from the internet including gradients, rounded corner etc.
Warm, muted, light