We are a family-owned advertising company, with a focus on outdoor advertising (10 foot by 42 foot billboards). We are looking to create a lasting company logo that will appear on every advertisement. Millions of people will see your design. Drive down a highway and you will see the logos of our competition: lamar.com, cbsoutdoor.com, clearchanneloutdoor.com, fairwayoutdoor.com
Tell us a bit about who you are and the people you reach
Our target audience is anyone that advertises: Hotels, Restaurants, Shops, Services, Websites. Think of any billboard you have seen when you are driving in your car. Ultimately, we are looking to convey a professional attitude and tone, with a little fun that a creative field like advertising presents.
We are looking to create ONE Logo that carries the following theme: Organic, Earthy, Rustic.
The company: Fairmount Outdoor Advertising
The Logo: Involve a Mountain Vista or similar background, muted blue colors with a clean trim (white, etc).
Please feel free to experiment with different shades of blue.
Font/Typeface: Strong, simple, yet extremely legible as it will be read from a great distance and stand 18 inches in height on a typical billboard. No cursive.
The files we will require are:
Print file format - .tiff or .erb
Web file format - .jpg and layered .psd (RGB)