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How Albertus started their logo design journey
We are absolutely passionate about 4x4s and all things off-road. We have the exclusive rights for a few major international 4x4 parts and accessory brands here in Southern Africa, and we only choose BOLD, EXTREME and high-quality products to represent.
This new website is going to be THE go-to website for all your 4x4 needs. One site for everything you may need to go off-road or turn your vehicle into a mini monster truck.
Our motto: "Thrash the norm!"
Our image must be a simple yet strickingly bold one, with a logo that must be easily read like the name, and an icon that must be recognisable from miles away, even if only seen for a millisecond.
The logo will be on cars, 4x4s, clothing, bike helmets and more similar things.
Although we are a 4x4 shopping site and not a energy drink company, we are going to market our site just as boldly as these brands, and we hope to take the market by storm.
The logo colors must also be as stricking as the brands named above. I do like black as the background color, but that is not a definite as the red bull has a blue background and it looks good, so it is again open for you. Like the Monster energy sponsored stuff that is painted black with the green logo on it, or the Red Bull sponsored stuff that is silver and blue with the red and yellow logo on it. We are going to use our logo in a similar way like for instance painting our marketing vehicles with the background color and the sticking the stricking yet simple logo on it which must then be easy to see and recognise. Also as part of the huge marketing campaign, we are going to have t-shirts and hoody tops made all in the background colour you come up with and then print the logo on them, we then plan on distributing these products everywhere so that everyone sees it, and wants one. The logo must be enticing enough to lure people who see it on clothes and vehicles to go to the website.