Landscape orientation is a must. Portrait or 'square' orientation submissions won't be considered.
Working off the green color palate is important. Please use the Skin by Lovely logo (attached) green (PMS 579 or CMYK 28 6 46 0) as a starting point. We are using that color as the 'link' between the Skin by Lovely medical clinic, and the educational institution.
Modern, sleek. Should NOT mimic Skin by Lovely. Use fonts commonly used by colleges and universities as a guide. These project a certain air of seriousness that will help the logo viewer know right away that this is a educational institution.
The heart of what we do is show doctors how to use a syringe and needle for injections, so we thought it would be playful (and potentially a great icon) to somehow incorporate a syringe in the logo, perhaps in the letter 'I'. Incorporation of the mortarboard is preferred to help people visually identify that we are like a University. Attached examples or for direction ONLY, and NOT licensed for use. I LOVE those submissions that have incorporated the syringe as a letter in the logo. Let's have the graphical elements and the font be closely tied together, and not have a separate graphical element from the text
We'll be operating in a 'premium' market, so the logo should reflect a high-class image. Would like to see less 'playful' and more 'serious' submissions.
1) The presence of a mortarboard and needle/syringe are a must. I really like those being SEPARATE elements, not combining the two.
2) While there should be nearly equal emphasis on the syringe and mortarboard graphic elements, it would not make sense for the mortarboard to be bigger than the syringe. The syringe must be overt, very clear. The mortarboard may be more subtle
3) Generally, I feel like I am liking submissions where the 'I' or the 't' are the syringe/needle, and where the mortarboard is over, or near, the 'U' at the end
4) The Skin by Lovely green color should be matched, and be a subtle accent color
5) This will laregely be monochromatic, with the green accent somewhere.
6) Typeface - must be very academic, conservative.
Summary, there are four major graphical elements that will tell the story here:
-one of the letters incorporating a syringe
-a mortarboard somewhere towards the end
-typeface must be closely associated with those used by large, well-known Universities.
-Green as an accent color only.