We are the go-to-design firm in San Diego County who provides architectural design and focuses on building permit processing and getting blue prints stamped for approval.
"Here at Design Appruv, we are your one-stop-shop for the entire permit process. We will take you from hand sketched site measurements through the architectural design process and submit your plans for you!"
Who are the customer?
Homeowners (30-65), Residential Contractors, Business Entrepreneurs (Owners moving into a new retail space/restaurant)
What do they want and how do they act?
They want a quick, efficient and hassle free architectural design service who will take care of 100% of the building permit process (compare to sitting at the DMV for someone)
What are their habits? Are they formal in communication or do they use emojis? Are they online?
A large majority of our clients find us on their smartphones and we do 100% of our advertisements through google ads. They are looking for a clean, organized and modern brand approach for their architectural designers.
Need To Inspire Action - Solving the Housing Crisis in Southern California - providing more 1-2 bedroom homes for homeowners to rent
Goal - Project is complete when we get the Architectural Blueprint Stamped for Approval to Build
Vision - We will have an office where people come to pick out their homes. Imagine - breakout rooms for 1-on-1 meeting with architecture designers, a room for homeowners to pick building materials for their siding and roof colors, paint colors, and another area with floor plans, blueprints and house designs on the wall illuminated above architectural models to pick the different shapes of your project
What are you most passionate about when it comes to your brand and business?
Inspiring the client to have a large say and direction in the design and vision of the architecture process. Keeping them happy by taking all of the stress of the confusing building permit approval process.
What is your purpose?
To build homes across the West Coast/Pacific Ocean States of America.
What are you good at? What’s your brand’s core genius?
Bringing someone’s architectural design ideas out of their heads and onto paper through free-hand sketching and design layout iterations.
Specific methodologies, i.e., ways of doing things that differ from your competition?
Big Picture - We focus our entire design process for the approval of the building permit
Devil in the Details - Focus on including all of the client’s design details within our allotted time frame.
What services do you plan to offer in the future?
Full Architectural Design and Build the structures ourselves - “Design-build firm”
Describe your ideal customer. Who are they?
Homeowners who dont have any idea about construction, architecture or the buidling process AND/OR time to perform the tasks themselves. Willing to help establish design goals and answer questions help me figure out exactly what they want . Someone looking to hire a professional to do it right and be honest with themselves that we can bring out their design vision with a little bit of their assistance.