How MarcAustralia started their logo design journey
Fantasy Sports Australia
Providors of Fantasy Sports via internet. Based in Australia but with business activity in Japan, China, Korea, Thailand, Philippines, India, Malaysia and USA/Canada
Tell us a bit about who you are and the people you reach
From a B2C basis 80% males between 15 years and 50 years. But must also have corporate appeal for dealings B2B
- Need a logo that features the initials FSA combined with the company name Fantasy Sports Australia. The initials need to be dominant and able to stand on their own in some uses of the logo. Need to be mindful that although the logo will be used the majority of the time online it will also need to be adaptable to stationery, outdoor signage and clothing.
- It needs to have appeal across a wide rang of markets as outlined above, so needs to fit into many cultures
- Needs to be modern and relevant to the category but also still able to be used in a corporate environment.