How Projectcollar started their logo design journey
We are a hedge fund management company. Our objective is to protect our clients downside risk while generating income on the principal investment using equities and their corresponding derivatives. The idea we want to project in our logo is strength, power, and the flexibility to adapt to changing conditions.
Tell us a bit about who you are and the people you reach
Our target audience includes high net-worth individuals, corporations, and institutions. This is an existing market however, our product is being marketed as a niche investment strategy- we are different than the competition in the sense that our strategy protects clients in volatile markets.
We are looking for a simple design- something that can be be recreated. We are looking to project the power of a tiger and the elegance of a swan. We are open to designs that are solid in color as well as multicolor logos. The Merrill lynch bull is a great reference of a simple but powerful animal logo. We are interested in deigns that incorporate the two animals as one animal as well as logos where they are two different distinct animals.