The logo should be interchangeable from horizontal to vertical. It must be bold and simple enough to make a statement on a business card and look professional in color or black and white. The logo will be used on a website, printed material, and many letters. It will be used for account statements both online and printed.
I want files as a PDF, JPEG, Illustrator etc. - all required files fro the different mediums. I also want color matched PMS colors for printing.
There are many projects after the logo: including business cards (although I would expect the logo to easily make for a great card without much if any additional design), Stationary, mailing labels, #10 envelopes, powerpoint presentations, presentation folders, blog design and website design. It all starts with a great logo and I would prefer to stick with the same designer.
I do NOT want the following:
- anything pastel colored
- no red (or very very little)
- old fashion
- anything marble
- Greek or other columns
I would like to make the statement that we are fresh, professional and a link to the future.