How Melanie Smith started their logo design journey
Rosenberg & Parker
Rosenberg & Parker is a surety broker with our home office located in King of Prussia, PA and a branch office in Toronto, ON. We partner with other brokers across the globe to meet bonding needs of companies around the world. As a result, we have forged the International Surety Brokers Alliance. Our partners from Mexico, Canada, and Germany will be joining us at a national trade show this April. We need a logo to represent the ISBA in our booth.
Tell us a bit about who you are and the people you reach
While the immediate need for this logo is to be used for our booth at the trade show (meaning it will be large and noticable), we'd also like the logo to look good on hats, shirts, travel mugs, etc. Risk managers (our target audience) from around the world will be at the trade show and we'd like to stand out from the hundreds of other exhibitors.
We'd like ISBA to appear in the logo, as well as the full name spelled out (International Surety Brokers Alliance) if possible. The logo should be versital enough that it can stand alone without the full name spelled out if necessary (we don't want to have to cram the whole name on smaller merchandise). We'd like the logo to symbolize strength, intergrity, honesty, etc., and have a global appeal. Any color(s) used should be rich (not flashy).