We had a fantastic experience launching our first design contest with 99designs and so pleased with our new logo. Our winning designer is original, imaginative and was on brief with the first submission. Thank you!
How itinerary started their logo design journey
The mission of itinerary is to work with clients to create a customized travel plan for their vacation, based upon the client’s needs and desires. By getting to know our customers on a personal level, we can design an itinerary that is sure to be the trip of a lifetime.
Have you ever wanted to take an exciting vacation but not known where to start? Have you visited a travel agency only to receive a variety of tour books and cruise brochures that leave you wondering, what is the best option for me? itinerary offers a solution to this common problem. We’ll work with you to create a customized travel plan for you – and we’ll do as much or as little of the booking as you desire!
We aren’t travel agents – we are travel researchers and travel consultants. Booking a vacation is the least of our worries. Why struggle over the decision making process involved in vacation planning when we can help you with it? By getting to know our clients on a personal basis, and by asking a variety of necessary questions, we can develop the perfect itinerary for your vacation.
Services include expert travel consultation and customized itineraries.
Tell us a bit about who you are and the people you reach
The business is targeting all travelers, focusing on honeymooners who are busy planning their wedding and need help planning a honeymoon, and also retirees who have money to spend but not always the skills or the time to plan a perfect vacation!
My "ideal" customer is a 30-year old, engaged, working professional. She comes home at night, says "Honey, let's go on a vacation to Southeast Asia for our honeymoon. I've heard that it is a really spectacular place." But both of them are busy with wedding planning, with their jobs, with everything else going on in their life, and they don't know where to start. How do you even plan a trip like this? They are already paying people left and right for wedding services -the florist, the dress, the church, etc, so what is a couple hundred dollars more to have someone plan you the trip of a lifetime? That is where itinerary comes in - we do the leg work for you. We plan a customized trip based upon your needs. We don't just hook you up with a tour group or put you in a Marriot in Rome. We look for small hotels, great little towns, awesome excursions, to make the trip about you.
I want something clean and simple, yet something modern. Something that evokes a travel energy and sense, but nothing too forward - no planes, no globes, nothing that a typical travel agency would use as their logo. I played around with the idea of the business name (itinerary, all lowercase) in a block lettering with a map in the background (see attached). I liked how it had the map and was clean and simple, but I thought it was still outdated looking and didn't display a "travel' sense as much as I was hoping.
Modern is most important to me - this business is not a typical travel agency. We aren't booking tours, cruises, etc. We are working with adventurous travelers, people looking for something different, people who are willing to spend the extra money to have a trip of a lifetime. I want the logo to embody that - clean and simple and modern. Yet still travel related. This is where I lack the creativity to come up with what I want!
Note: the logo should just have the business name itinerary in it. Thanks!