International dressage rider, starting my own business.
Goal: To get a logotype that mirrors the values of a true International Top dressage stable
Simple but classic with an EXCLUSIVE touch
JL Dressage as a part of the Logotype with “high light” on JL
Be associated with the sport of equestrian and primary something that appear to dressage
High degree of equestrian recognition to make it easy direct connect it to Jennies business and brand
Useful as brand also for products and clothes
Scalable in size to fit both Horsetransport buses to small pieces of clothing. Would be great if the logo could be printed on white/black backgrounds.