Kiwi Concern
fplummer needed a new logo design and created a contest on 99designs.
A winner was selected from 158 designs submitted by 29 freelance designers.
One of the designers who made it happen
How fplummer started their logo design journey
Company name
Kiwi Concern
Overview
Kiwi Concern provides medical alarm products and services to the elderly and disabled in New Zealand. We are in the top 5 providers of these products and services in the country. We offer life-saving services, through our provision of 24-hour medical response services.
We pride ourselves on caring for our customers. We have a familiar, friendly approach to business - this really distinguishes us from other companies in this space. We like to treat our customers like family.
The logo needs to embody this approachable feel, while communicating that we are a solid, established, trustworthy company to deal with. So something professional and yet warm.
Our website (currently under review/re-design) will give you more info - http://www.kiwiconcern.co.nz
Tell us a bit about who you are and the people you reach
We are primarily wanting to appeal to the elderly and disabled, but also very much their children (who may well be looking for our services on their behalf).
Requirements
- this logo will be used for our new website and all office stationery (letterheads, etc.)
- landscape, rectangular logo (but creative license here is fine)
- aspect ratio approximately 2:1 (2 wide by 1 high)
Colours
- At designer's discretion - to embody "fresh", "professional", "clean", "friendly", "secure"/"safe"
- 2-colour logo
Font
- readable/legible, and to embody the above themes
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