We're an up-and-coming brand in Norway. The founder Borge Fagerli is a respected coach for elite athletes in various sports and fitness. The website provides content with unique training programs and diets, blending science with simple and effective guidelines - marketed by real people who have achieved incredible results from them. A line of supplements consists of the basic supplements that have solid documentation, and a lot of the success comes from being extremely tasty and of high quality.
Tell us a bit about who you are and the people you reach
We want to reach as wide an audience as possible. A lot of girls in the 16-30 year old range have become attracted to both the products and dieting concepts, whereas the more scientifically advanced programs target men in the 16-40 year old range. We also target sports and athletes and will expand our range of such products.
It is important that the design isn't too "hardcore" - we don't want bodybuilders to buy our products, we want to reach a wide audience.
The logo is the first part of a redesign of both website and product labels.
We want the logo and design to communicate the true meaning of the brand name - a Revolution...MyRevolution should create a strong feeling of identity in the user/member. Make it your own revolution...hence the brand statement "create your own destiny". Red, silver and black are colors already used on both the forums and product designs, but not an absolute necessity in the logo/identity design.
We would prefer a symbol/logo that can be used as stand-alone, e.g. on the front of a t-shirt. Then a nice font to go with it, of course...
A blend of the scientific, practical no-bullshit approach, modern look and products/programs/diets that simply WORK - with a community creating a strong sense of identity in the user.