Great experience with this design process. Thank you for all of your hard work. I was very vague with what i wanted and The One was able to be creative with me and show me a variety of things to accommodate what was in my mind and what i wanted to communicate
How kylehale started their logo design journey
Who are you known as?
Egyptian Comfort Sheets
What’s your company slogan?
Sleep Sexy Tonight
Tell us a bit about who you are and the people you reach
We provide low price sheets ($29) but have a luxury feel hence "Egyptian Comfort" a play on Egyptian Cotton. Target Audience are people that want a luxury feel on a budget, people that like sexy design and want to make buying bed sheets fun not boring. Likely Females in the 25-45 range; educated but on a budget.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I'd like the name to potentially have some playful and classical fonts. As a MPLS resident, I love the Prince font in "purple rain" or "dirty dancing" font and colors, that kind of legible cursive. I like the idea of a white background with then bright colors. I am not sure if I need an icon or image that is representative of anything egyptian (i.e. a spynx or pharroh etc) I want it clean, if you can work in a symbol great, if just the copy of the name is best that's fine too; but it be good to see 2 options. And please play around with some part of the logo maybe in normal font and perhaps some if it in the cursive I reference above. I know this is going to sound werid, but i kind of picture lots of white background for the logo as my website will have lots of white space, but then the name having bright cursive colors kind of miami-vice-ish. Hopefully that doesn't put you into a tail spin. Keep in mind, I want this to be fun and sexy, I want buying sheets to be fun, not lame.