I want the look and feel of the logo to resonate clarity.
Leverage and strengths being the key words. I would like to somehow depict these words into the graphic of the logo.
The logo will appear on all types of mediums, print, visual, multimedia, so it is important for me to be able to scale it up and down.
I don't want to go the nature scene as I feel too many coaching and consulting websites/logos have already incorporated this into their overall design.
I prefer crisp, clean, not too busy...but bold and full of character.
Because I am targeting Fortune 1000 companies, executives and business people in career and life transitions--the design must convey a high level of sophistication and expertise.
Words like business savvy and forward momentum are phrases that depict the tone I want to convey.