The word is simply my personal domain name. I am an entrepreneur and this domain is my email address. It essentially says "hey, you should 'back me' on my next startup".
The style should be retro meets web 2.0. Should be fun, clean, happy, exciting, and somewhat bubbly. But highly professional. Very illustration style with very clean lines.
I've got some specific styles in the attached word document, but please submit your own concepts.
As some reference to things I like read the brief, but also look at this contest: http://99designs.com/logo-design/co…sugr-70412 -- specifically #'s: 14, 107, 113, 84, 96, 80, 30, 18, 17, 16, 11