Your deliverable is a logo.
You will deliver original vector graphics, preferably in Illustrator format.
The logo must work on the web and in print. It will also be silk screened and embroidered on products, and so can not have tiny details.
The logo should work in B&W and in color.
The logo must be clearly visible when printed on a decal that is 25mm wide and 13mm high. (That is the space for the decal on the first product.) In fact, you may wish to show the logo as a decal with these dimensions.
The logo must also be clearly visible on the company's website when rendered at just 50-75 pixels high. It will be used on a pure white background on the website.
Pure text-based logos are acceptable, and any logo must include the brand "nexride" clearly readable.
We like clean, modern identities. Some companies who have done a decent job in our opinion are http://www.crankbrothers.com/, http://www.vanmoof.com/, http://www.tacx.com/, http://www.halfords.com/.
We tend to not like logos that are too cute or that are too literal.
We are very design-oriented clients and we very much look forward to seeing exceptional work by passionate designers who are cycling enthusiasts.