How Raquel Aldeano started their logo design journey
BESANA (spanish word for "first furrow") is promoted by young and dynamic women who have experienced the process of maternity giving the priority to the education of their children in a nowadays system that seems to despise the meaning of the maternity in all slopes. BESANA is a bio-logical space, where these women want to share and promote all the activities that are related to:
- Conscious Maternity (before, during and after pregnancy);
- Importance of the family and friendship realtionships as solid bases for our daily growth.
- Directed conscious attitude and personal development towards a style of healthful life
- Education for freedom
- Right commerce
- Responsible consumption
- Sustainable development in the city, etc.
Tell us a bit about who you are and the people you reach
Children, women and men of any age who want to share with us their leisure time and enjoy a new dimension of leisure, culture and educational activities in Spain.
BESANA will be a bio-space to share&learn ideas, knowledge and experiences. Women and men of any age will participate in the activities aswell as babies&children , so the logo must be glad, dynamic and attractive to all public.
It will have to be fresh and clever for all the public and must contain elements that the children can also identify in order to be able to use abbreviations of the same logo to promote the activities that we are going to do related to the different ages (posters of activities for children, adults women/men.)
It must also be relationed with the city tranformation that we are promoting. We will have activities like urban orchards so people in BESANA can experience the benefits of these practicals on their own homes.
The logo should have different elements that could work alone or under the principal one (brand name). (These elements could be women-men and children together on hands around a buiding with green elements... Things that mean the importance of family, friendship and childhood,in and sustainable life)