We have to amend our logo and remove all references to the sun and the words 'Bright Horizons'.
The new name of the centre is Bird House Early Learning Centres. There are two centres under this brand.
The birds in the current logo are very well recognised and have been incorporated into centre literature. Therefore we would like to keep the birds in the logo - and as a result the new name of 'Bird House Early Learning Centres'.
The new logo needs to incorporate the birds and a new design element the 'bird house'.
The font of the business name can be redesigned to fit into the new design.
The demographics of the target audience are predominantly female but it needs to speak to families. Children recognise logos that appeal to them so it has to be playful. Our families are paying for a premium service so it has to have a modern/crisp/contemporary edge.
The centre is located in a residential area in Hornsby and West Pennant Hills so has to fit into the current surroundings. There is lots of walk by traffic so it has to stand out.
What we provide to our target market:
Children: quality care, fun, love, security and trust
Parents: convenience (e.g. they do not need to bring anything to the centre, everything is provided for), peace of mind, a social community environment
Staff: quality working conditions, well resourced learning environments, supportive management, trust
The tagline is 'Early Education that inspires young minds' it is a little long so happy to have a version with and without.
All files have been attached including the original style guide and some early concepts that were drawn in the initial design phase.