Hi there – we are an innovative telephone company that’s been operating in the Australian market place for just on 7 years. As a result of developments within our industry, we have a radical idea and would like to exploit the opportunity involving both our 3G mobile and wireless broadband services. So we are creating a new brand for a concept we believe to be a world first!
We have strong ideas for the design, style and attributes of the brand but have not had success via more traditional methods. We hope that 99 designs will be different. We would expect that the winning designer would also be available for other design projects concerning our new brand.
We plan to advertise on national television across Australia (late night time slots) and publications such as FHM, Zoo, Picture etc...
1. 90% heterosexual males
2. 18 – 30 years old
3. Income $25K+
4. Mobile phone / mobile data users
5. Social network savvy
6. Interests include: news & whether, movies, music, games, softporn M15+, mediam porn R18+
1. A strong, stand-a-lone, outrageously designed letter ‘G’ (Very similar to that provided in the file and no need for the word ‘mobile’)
2. Descriptive words of the brandmark: sexy, lively, funky, Las Vegas, strip club, summertime, XXX, pornography
3. For any of you who are aware of the brand ‘3 mobile’, we would like to achieve a similar ability to recolour and animate the brand.
I have attached some design concepts and favourite images which should better demonstrate the desired look and feel we’d like to achieve. Some of the images supplied are merely ideas that could compliment the logo ie: used on the website, marketing material etc..
Thank you for your consideration as we hope there will be considerable interest in this project.