Australian Institute of Company Directos - Directors Sentiment Index
This survey will be a new market research survey owned by the Australian Institute of Company Directors. The product will be called the Directors Sentiment Index which will be a report of the future intentions, thoughts and sentiments of leading Company Directors and Boards in the Australian business marketplace.
The logo of the Australian Institute of Company Directors is included. We need a type/logo/ button treatment for the Directors Sentiment Index. This text must be in Georgia font but we are looking for a graphic treatment of the DSI or Directors Sentiment Index text. We need to also associate a smaller version of Australian Institute of Company Directors logo with this treatment as the product is a part of their business. This 'parent' logo will need to be set on top and to the left of the finished treatment please.
The key descriptors of this survey are conservative, professional, serious, important, authoritative. The purpose of the product is to convey intentions, thoughts, corporate outlook, intentions of corporate Australia in the future 6 month period.
Tell us a bit about who you are and the people you reach
In descending order:
leading economists, federal and state government finance officials, business community, the media, business students and public generally
Easy to read logo & button design and an icon/button (for use online 72px) of DIS lettering with Directors Sentiment Index text using Georgia font. Also any ideas you may have for a graphic/art/shape to be included that fits the purpose of the project.
Use 'parent' company logo top left of treatment.
Use corporate brand cmyk colours as follows:
Inky blue = 100c 98m 0y 82k
Red = 0c 95m 80y 0k
Putty = 8c 5m 9y 0k
We need full copyright ownership of the logo and icon/button and need the files supplied in EPS, JPEG
Do not want; anything racy, must be conservative and professional.