How Joseph Cohen started their logo design journey
Table and Top
I'm launching a furniture company that manufactures and sells tables, for now with marble tops and metal (mostly plated and not-plated stainless steel) bases. We have plans of going into other furniture areas and want to create a brand that's both modern and hip enough to appeal to savvy consumers and traditional enough to appeal to older, more rural customers that would shop in a Raymour and Flannigan.
Tell us a bit about who you are and the people you reach
Average middle-class American that shops Costco, Home Depot and Bed, Bath and Beyond. Potential to use the brand for a higher and lower-end line.
Be creative and keep in mind our goal: to create a new brand in the furniture space that's new and at the same time reliable.