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How Aviso IT started their logo design journey
We provide IT services, hardware and software to small-medium businesses. Initially the primary clientele are Dental and Medical practices, but we don't want the logo or corporate image to exclude other clientele (so for example, no dental or medical imagery).
Our approach is to provide professional but personalised advice to our clients.
We'll also, in the future, be providing bookkeeping services. So we'd like the logo to be adaptable to Aviso IT or Aviso Bookkeeping. Again the service will be professional but personalised.
As part of Aviso IT we'll also be providing some web and customer software development services. There's no particular need for the logo to reflect this though.
Tell us a bit about who you are and the people you reach
Our target clientele for both arms of the business is small-medium businesses. For the IT arm it will be mainly dental and medical practices initially. We'd like to expand further into this market, but also other small-medium businesses.
Most of these practices are quite small businesses (ie. less than 10 employees) and therefore appreciate personalised service. The corporate image and logo should reflect this.
The business will provide personalised, professional advice and services. We'd like the logo and corporate image to be friendly but very professional looking.
We'd like to find a balance between a professional looking logo and a small company/personal service logo (ie. we don't want the company to appear as a huge corporation, but we do want the company to appear to be a reasonable size).
We want the logo to be:
• Vector graphic
• Clean / modern / corporate design
• Will be used on many different mediums - including but not limited to business cards, polos, stationery and promotions