Tarraf is a 40-year-old family business in Lebanon who sells quality custom-made curtains made of the highest fabric bought all around the world (Spain, UK, Italia, China, Turkey).
Tarraf son Ali, wants to expand the brand in Europe and create a branch call Tarraf Home. This new brand will be positioned has luxury affordable and will take his roots in the 40-year-old brand well-known in Lebanon, Tarraf.
To help him expand the brand in Europe, Ali is collaborating with Alexis a French friend from college.
Tarraf Home will embrace innovation, creativity, design, modernity and the 40-year-old savoir-faire of Tarraf family.
Several collection of curtains will be created. There will be classic collections with "La collection Châteaux" which will propose le luxe à la française with is key creation of velours curtains. As well as more modern collection with "La collection Contemporaine" which will propose fully customizable paper rollup and sun-screen.
Tarraf Home strategy will be to target B2B (Interior Designers) and B2C (main target) through his upcoming ecommerce website and then (if everything work has planned) through his shops in every large cities of France.
You will find several documents joined with the brief. You should see them to truly embrace our products and our vision.
Give your best shot!