Completed contest

Logo design for Australias Ultimate online wedding destination

Shona.mackin needed a new logo design and created a contest on 99designs.

A winner was selected from 120 designs submitted by 28 freelance designers.

120
entries
28
designers
1
winner

One of the designers who made it happen

Winner - briliana
Briliana is very responsive. We had revisions we requested faster than any other designer we worked with. She "got" the concept right away too, and that showed in the fact that she was in the lead with every poll we took. We are very pleased with her work and with the 99designs process in general!
- Dreamstonz

How Shona.mackin started their logo design journey

Company name

wedding.com.au

Overview

Wedding.com.au is an online directory in Australia, our aim is to become the number one online destination for anyone planning weddings in Australia by early 2012.

Our tag for the online directory - Australia's Ultimate Wedding Directory
We have recently removed our site tag.

We have been around since 2008 starting as a pure directory business, we are now branching out to become more consumer focused and are looking to add more value to people using wedding.com.au as a resource tool.

In 2011 we will undergo a full site redesign and getting the colours and logo design is the first step for us in this process.

When people visit our site we want them to feel like planning a wedding is easy, stress free and even fun.

Our in house focus is connecting people, helping brides/wedding planners find the most suitable suppliers and to help the businesses who advertise with us get more qualified business leads.

Tell us a bit about who you are and the people you reach

Brides, Wedding Planners, Wedding Parties, Mother of the Bride, Industry Advertisers.

Majority of site users will be women aged between 25 - 35

We would love our customers are competant and comfortable online, use facebook and are not afraid to buy on line or submit quotes

Requirements

Clean, Sophisticated.

We have an internal debate on branding between contempory or for more of a classic monogram like stamp.

I like the idea of wedding.com.au being encapsulated in a circle signifying unity.

The design needs to be clean, so the detail does not get lost in print or on varied backgrounds

We match more suppliers to brides than any other site and our brand will be first to mind when people start researching their weddings online.

We are looking for a design that will appeal to Brides and wedding planners as well as supporting our advertisers.

Fresh, Clean, Modern, Classy, Fun

Our current colour is light champagne and we are open to look at the design in a more energetic colour to evoke some passion, fun and excitement. We are keen to keep a classic timeless feel to the logo to ensure the brand consistency in years to come.

Colours we have in mind - Blue. Think Tiffany Blue and white or duck egg blue with highlight colour.

(previously we had hot pink and chamagne, we have not loved the previous designs in these colours and are open to suggestion)

Our site purpose is make it easy for Brides to plan their wedding, find what they need and take out the stress.

The logo should be compatible to show effectively as a thumbnail in Facebook and Twitter or have an icon variation matched for social media use.

Thanks in advance for creating a stunning design for us.
If you have more questions to clarify what we are after please email me on shona.mackin@wedding.com.au

Bronze package

US$295

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Deliverables

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