Logo design for ELITE real estate firm being launched.

Finish Line Realty

Finish Line Realty hails from Louisville, Kentucky - with eyes to become a regional and potentially nationally based company. Finish Line Realty prides itself on being technologically advanced. Seeking out and using the best and brightest tools, personnel, and resources available.

Finish Line Realty's target audience are the men, woman, and future generations of men and woman who are looking to purchase a home. Statistically speaking, more women, then men buy homes -- so the logo should appeal to women primarily, while not turning off men or vice versa.

Since we are based in Louisville Kentucky... horse racing is popular here. However, we do not want to box ourselves into just that. Runners crossing the finish line, or horses crossing the finish line, etc are all possibilities. Please stay away from checkered flags and cars. Logo should be longer then it is tall.

We are open on color schemes.

Ideally, the logo will have some sort of element that can become ICONIC -- think of Remax and their balloon, something of that scale that we can really grab a hold of use over and over. Prudential has their rock. AOL has the yellow man. etc --

Open to the idea of using photos even for part of the logo as long as it would translate well into a modified logo for shirts etc where the detail of a photo wouldn't transfer well.

Logo will initially be used on our new website that is being launched as well as business cards, yard signs, etc -- so it should be easy to read and distinguish the brand from 50-100 feet away.