How shuffleinteractive started their logo design journey
FrendMobs is basically just an experiment. We want to determine how people respond to spontaneous gatherings with somewhat random people. We're attempting to take social media offline in order to facilitate friendships that are based more in reality.
Tell us a bit about who you are and the people you reach
Primarily, college students and people ages 16 - 28. People who are out-going and enjoy meeting new people. Both men and women.
The market is existing, but with a new twist. Instead of traditional online social media, we want to take social media to reality and have people making friends in reality.
Typical person is a college student who is sitting at home on a saturday night with a friend or two playing video games. A few weeks back they registered for FriendMobs and just got a text message that over 200 people are mobbing the local sports bar. These friends are eager to go out and meet people and have a good time.
- Combination mark that is modern and simple. Please, no grunge or overly modern/digital.
Go crazy. "Friend" and "Mobs" are sort of the same thing - the point we're trying to get across is a crowd of people gathering spontaneously to do something. "Mob" doesn't refer to the mafia or mob wars.